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Perspectives on branding /
by Miletsky, Jason I.
Publication:
Boston, Mass. : Course Learning, 2009
. xvi, 276 p. :
23 cm.
Date:2009
Availability:
Copies available:
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(2),
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What is branding ? : , essential design handbooks /
by Healey, Matthew
Publication:
Mies ; | Hove : RotoVision, 2010
. 256 p. :
Date:2010
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Copies available:
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Wally onlins : , the brand handbook /
by Olins, Wally
Publication:
London : Thomas and Hudson, 2008
. 112 p. :
Date:2008
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(2),
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Brand-driven innovation : , strategies for development and design : required reading range model reader /
by Abbing, Erik Roscan
Publication:
Lausanne : AVA Academia, 2010
. 208 p. :
Date:2010
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Copies available:
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Lovemarks : , the future beyond brands /
by Roberts, Kevin
Publication:
New York : Power House Books, 2005
. 245 p. :
Date:2005
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Copies available:
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(2),
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Buying in : , what we buy and who we are ? /
by Walker, Rob
Publication:
New York : Random House, 2008
. xxi, 291 p.
Date:2008
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Copies available:
AUM Main Library
(2),
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Strategic brand management for B2B markets : , a road map for organizational transformation /
by Sarin, Sharad
Publication:
London : Pesponse, 2010
. xv, 262 p.
Date:2010
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Copies available:
AUM Main Library
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The global brand : , how to create and develop lasting brand value in the world market /
by Hollis, Nigel.
Publication:
New York : Palgrave Macmillan, 2010
. xvii, 254 p. :
25 cm.
Date:2010
Availability:
Copies available:
AUM Main Library
(3),
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The brand gap : , how to bridge the distance between business strategy and design : a whiteboard overview /
by Neumeier, Marty.
Publication:
[Berkekley, CA] : New Riders, 2006
. 194 p. :
21 cm.
Date:2006
Availability:
Copies available:
AUM Main Library
(1),
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Designing brand identity : , an essential guide for the entire branding team /
by Wheeler, Alina,
Publication:
Hoboken, NJ : Wiley, 2018
. xi, 324 p.
28 cm.
Date:2018
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Branding : , in five and a half steps /
by Johnson, Michael,
Publication:
London : Thames and Hudson, 2016
. 320 p. :
25 cm
Date:2016
Availability:
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